Synopsis:
A prospective account, Patio Cola wants a campaign with a similar look to "Bye Bye Birdie", but Peggy questions whether this is the best way to target female consumers. Pete brings representatives of Madison Square Garden into Sterling Cooper but the results are not ideal, leaving Don to mop things up later. Betty is preoccupied with her father and wants him to visit for a few days. Roger's daughter tells him that she does not want Jane at her wedding. Betty's father, Gene, arrives at the Draper home with her brother, William, and his family. William proposes putting Gene into a nursing home, and Betty accuses William of going after their dad's house. At her apartment, Peggy brushes her hair into a flip and mimics Ann-Margret's rendition of "Bye Bye Birdie" in front of a mirror. When Don arrives home, he pulls William aside and delivers an ultimatum. William will support his father financially, and Gene will live with Don and Betty. Gene's house will remain untouched. William acquiesces. At a bar, Peggy meets a Brooklyn College engineering student and they go to his apartment together. Betty and Don discover Betty's father pouring out booze in the middle of the night. At her school, Sally takes part in a Maypole dance celebrating springtime and renewal.
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