In preparing for his next movie, filmmaker Joong-rae finds himself suffering from writer’s block and unable to finish his script. Looking to take a break, he pleads with his friend and production designer Chang-wook to join him on a trip to the west coast. Chang-wook has already made plans with his girlfriend Moon-sook, but he eventually resigns to his friend’s wishes, and decides to join Joong-rae. Bringing the vivacious Moon-sook along, Chang-wook and Joong-rae set off to visit the cherry-blossom covered Shinduri Beach Resort. Not long after their arrival, Joong-rae and Moon-sook are sneaking off for long walks on the strand. Already a fan of his films, Moonsook falls for Joong-rae’s advances and the two spend a heated night together. Filled with anxiety the following day, the fickle hero can’t commit and he awkwardly parts with Moon-sook before hastily retreating to Seoul. Joong-rae returns to the coastal resort and attempts to recreate the original romance with a woman who resembles Moon-sook. Surprisingly, Moon-sook herself shows up and the onslaught of distractions and adversities inspires Joong-rae whose stalled screenplay begins to blossom.