Middle-aged Hollywood producer Ben is already in over his head trying to balance the tug-of-war of having two ex-wives and two different families with his latest business venture--the boldly "visionary" movie "Fiercely" starring Sean Penn when everything that can go wrong goes completely screwy. "Fiercely" looks like an audience-offending flop which draws the ire of iron-gloved studio chief Lou, who forces him into tangling with the film’s rebellious and drug-addled director Jeremy. Meanwhile, he’s confused and bewitched by his ex Kelly who can’t make up her mind about him; shocked by his daughter Zoe, who seems to have grown up overnight; infuriated by his screenwriter friend Scott who’s trying to make a deal with him while making moves on his former wife; horrified by a hirsute Bruce Willis and flummoxed by Willis’ nebbishy agent Dick, who’s scared to death of his own clients. Somehow amidst all the madness, treachery, deceit, runaway egos, rampant commercialism, personal politics and atrocious behavior of America’s dream-making machinery, Ben has to find a way not just to make it to Cannes with a finished film, but to cope.