Just imagine waking up tomorrow with no memory of today or any other since the day of your birth. Imagine living without a history, without experience, no relationships, no past troubles. Imagine starting your life over again, making a new set of friends, finding new talents and falling in love for the first time. Imagine what it's like to see the world anew: On July 2, 2003, Doug Bruce left his apartment on the Lower East Side at around 8:00pm. No one knew where he was going. No one knew he had left. He turned up, 11 hours later, on the New York subway heading towards Coney Island. He had no idea who he was. "Unknown White Male" charts the alarming story of a man who--for no apparent reason--lost 37 years of life history, who lost every memory of his friends, his family and every experience he had ever known. This true story follows Doug in the hours and months following his amnesia, as he tries to piece his life back together and has to discover the world anew. The film dramatically reconstructs those first terrifying hours in Coney Island as Doug wandered around, disorientated, before asking the police for help--and being sent to Coney Island Hospital Psychiatric ward where he was given an identity wrist tag reading 'Unknown White Male'.