Bryan Enk November 9, 2012
James Bond and Bella Swan just got beat up by a bunch of dwarves.
Online tickets are now available for “The Hobbit: An Unexpected Journey” (in no less than five different screening formats) and so far it looks like pretty much everyone on the planet is getting ready for a return trip to Middle-earth.
Tickets went on sale on Wednesday this week and Bilbo and friends are already shattering records. The film accounted for 33% of the day’s sales on Fandango, knocking “Breaking Dawn – Part 2” off the top spot, which had been at No. 1 since Oct. 1.
“The Hobbit” also beat advance ticket sales for “Skyfall,” which accounted for 31% of the day’s take on Fandango.
There’s no doubt that “The Hobbit: An Unexpected Journey” is going to be a box office hit. What remains to be seen is if the film has as much repeat business as its predecessors — without the “We need to do this or the world will die” stakes of the “Lord of the Rings” trilogy, “The Hobbit” could come across as unwarranted (and unearned) sound and fury … especially spread out over three installments. Let’s face it — Peter Jackson’s not the most subtle director on the block.
All will be revealed as we make our way to Lonely Mountain. “The Hobbit: An Unexpected Journey” opens Dec. 14.
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