A documentary film crew captures the pitfalls and pratfalls of fame as reality show winner Dennis Flotchky is thrust into the whirlwind world of instant celebrity. Dennis, a fat, charismatically challenged assistant manager of a convenience store, becomes a contestant on reality show Surviving Eden when his roommate Sterno enters him into the casting competition as a joke. In spite of his utter lack of personality and ability, underdog Dennis develops a cult following and ultimately wins the competition. One million dollars richer and 150 pounds thinner but none the wiser, Dennis quickly and falls prey to the machinations of the Hollywood celebrity maker and the vultures and hangers-on that accompany it.