Arriving home in Tallinn after a holiday in Portugal, Alice, a twenty-five-year-old costume designer, finds the TV studio she worked for has gone bankrupt. She and her two friends Ada, a seamstress, and Yana, a make-up artist, are out of a job. Alice talks them into starting a new company, which can provide people with everything they'll need to make their dreams come true. On the road to realizing her dream, Alice must confront the darker forces of the business world. Hungry for fame at any cost, she rediscovers the power of love and enduring friendship.