The fact is: women outnumber men. For journalist Keith Parker that means that women will just have to share. That may be so, but maintaining relationships with 2 women is expensive and so time-consuming that he simply gets fired from his very excellent job as staff writer at a trendy New York magazine. A temporary setback. That's cool. To make ends meet he decides to combine business and pleasure through a piece of freelance investigative reporting on the dating scene: 30 dates in 30 days, A Personals Journal. The research takes him beyond his wildest expectations. When a cavalcade of SFs enter his life, he goes on a roller coaster ride from the overtly sexual to the slightly insane, from the cerebral to the psychotic... Keith Parker's world begins to unravel before his and our very eyes until he meets a girl who sees right through him. Can his cool be lifted by a funny thing called love?