Set against a backdrop of rivalry between two villages: Super Charmoussey, a thriving ski resort, and Charmoussey, a small struggling village situated a few kilometers further down the hillside, at the foot of the valley. Every year, a beauty contest is organized between the two villages, to select the young woman who will go on to compete for the title of Miss Franche-Comtr, then Miss France. And for the past 22 years, the upper village has won, owing to its host of pretty girls who are coached by professionals invited to the resort. In response to this situation, the mayor of Charmoussey invites back Franck, a native of those parts, who left for Paris 16 years ago to begin a career as an actor. Thrust into the role of beauty queen coach, Franck succeeds in motivating the participants and discovers the tricks used by the neighboring village. He is also reunited with his former girlfriend Cecile who has a few surprises in store for him--but he isn't all he seems either.