Living in a rainy provincial town with a family situation that's driving him insane, Francis, a down-and-out manufacturer of toilet seats, is coaxed into turning his life around by a couple of TV execs when presented a random opportunity that literally falls in his lap. He does so by pretending to be a look-alike when a national broadcast reveals that a fetching farm wife and her two attractive daughters are in search of the long-vanished head of their household; Francis is a dead ringer. However, little does he realize that this impersonation will only serve to double his domestic hell.