A rags-to-riches comedy centering on Eddie, a drifter hired by Victor, a Sentier patriarch and wholesale fabric dealer. Victor mistakenly thinks Eddie is a fellow Jew, and the latter has enough chutzpah to keep quiet about his origins. Soon the once-shiftless Eddie shows a knack for business and rises through the ranks from stockroom boy to salesman. In the process, he earns the friendship of a quartet of young Sentier hustlers who take him out to the deafeningly loud restaurants and discos frequented by their kith and kin.