The history of the electric guitar as seen from the point of view of three significant musicians: Led Zeppelin's Jimmy Page, U2's The Edge and the White Stripes' Jack White. It tells the personal stories, of three generations of electric guitar virtuosos. It reveals how each developed his unique sound and style of playing his favorite instrument. Concentrating on the artist’s musical rebellion, traveling with him to influential locations and provoking rare discussion as to how and why he writes and plays.