An energetic and insightful record of the decade-long rise and reign of the Seattle music scene. Intimately and intricately filmed over a period of three years, HYPE! shifts back and forth between wry commentaries from Seattle insiders and rare concert footage of such bands as Soundgarden, The Young Fresh Fellows, Pearl Jam, Mudhoney, The Posies, Flop, and Nirvana, including first-ever performance footage of "Smells Like Teen Spirit." Combining a genuine respect for its subject with an unprecedented degree of cooperation from the artists involved, HYPE! is a canny, kaleidoscopic chronicle of how the most home-grown of styles became the most hyped sound of the century.