Jeff Gold is a wild man driven to stuts of what he calls "active criminal art." Suffering from bouts of amnesia, his latest bit of law-breaking leads him to flee Berlin with his companion Moussa, taking the first flight to anywhere. They end up in Spain where a shifty landlord double-rents their room to a gypsy dancer Quillo and his girl, Paquita. Jeff gets a job with Wild Adventure Tours and takes it upon himself to save his clients from tourist hell and open their eyes to real life. Commandeering a bus full of thrill-seekers, he promises them hunger, fatigue, danger and even bloodshed. With Quillo's help, Jeff induces the group to try shoplifting, nocturnal bullfighting and other pursuits that soon have the cops on their trail.