Ottone is a partner in a pet store and dog-sitting business owned by the beautiful but wicked Lorenza. After losing his lover to the local butcher, he moves in with his friend Barbara and finds a devoted ear in her neighbor Demiu. He eventually dedicates himself to romancing the Argentine heiress Luna, who is secretly married and using Ottone as a toy. Running parallel to Ottone's adventures are those of his friend Germano who is also on a quest for true love.