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Brandon Schaefer

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Brandon Schaefer is a graphic designer living somewhere in the United States. His work might be hanging in your local cineplex.

Blame It on Fidel! The Gorgeous Movie Posters of Post-Revolutionary Cuba

The Art House

2013 is soon to close, and it would be hard to argue that we aren’t living in a renaissance of screen-printed film art with few signs of slowing down. No one can predict the future, but we can pay tribute to the past and remember those earliest of pioneers of the artform: an entity with a rotating stable of tremendously talented artists capable of pushing the limitations of the medium to their breaking point. Mondo might be the first name that pops in to your head, but we’re reaching back further in time and beyond our shores to an unlikely place.

The ICAIC (Instituto Cubano del Arte y la Industria Cinematográficos) was formed by the Cuban government after the country’s revolution and has been responsible for commissioning over 1,700 poster designs since its inception in 1959. Created to act as both a distributor and producer of films manufactured at home and aboard, the ICAIC has showcased films from across the globe in an effort to promote cinema and educate the populace. Both choice and embargo inspired the decision to ignore any original advertising accompanying a foreign film in favor of original work made by designers native to Cuba.

Relatively tight budgets often forced artists to simplify and focus their designs, moving toward symbol or metaphor and away from commercial illustrations reminiscent of vintage Hollywood. Posters quickly became less detailed and reliant on conventional imagery, instead pushing ideas through abstraction, color, and paired down typography. The resulting work, most of it from decades ago, feels fresh even now; these days, a new silkscreened film poster seems to be making it’s way out into the world with its own signature spin on an old favorite everywhere you turn. Handcrafted and signed by the artist, many serve as mementos for seeing a classic once again on the big screen. Their messages are often more personal than their commercial counterparts, making them feel like a distant relative of Cuba’s own artistic output. Yet much like today, the printed runs from the ICAIC were low, typically sitting at just over a couple hundred posters. Fewer resources meant that the techniques and materials used to print were less auspicious than what are available to the contemporary artists we’re so familiar with. Cuban artists consciously leaned in to their limitations, invigorating the look and feel of each piece by harnessing their constraints and embracing a bold yet playful visual sensibility.

With a sea of posters under their belt, Cuba’s film industry possess an archive of screenprinted art for film rarely matched in quality, giving art and film fans alike a seemingly endless well to dive into. They manage to give us a glimpse at the past, however removed it is from our shores, while offering a mirror to the present and, just maybe, inspiration for the future.

elrostro

El Rostro – Silvio Gaytón

harakiri_antonio_fernandez_reboiro

Harakari – Antonio Fernández Reborio

labellevida

The Good Life – René Azcuy Cárdenas

skies
Skies Above – Alfredo González Rostgaard

zaragoza

The Saragossa Manuscript – Holbeín López

akio_cuban-captiveisland
Captive’s Island – Aldo Amador

lamuchacha

The Woman – Alfredo González Rostgaard

type
Slap the Monster onPage One – Antonio Fernández Reborio

antonio_fernandez_reboiro_endlessnight
Endless Night – Antonio Fernández Reborio

akio_samuraiwolf

Furious Wolf – Antonio Pérez (Niko) González

niko-strangewithinwoman

The Stranger Within a Woman – Antonio Pérez (Niko) González

eduardo_munoz_bachs_theleandras

The Leandras – Eduardo Muñoz Bachs

bachs-zatoichichallenged

Zatoichi Challenged – Eduardo Muñoz Bachs

colddays

Cold Days – Francisco Yánes Mayán

kansukethestrategist

The Ambush: Incident at Blood Pass – Jorge Dimas González Linares

cuban-killersmission

Bloody Search for Peace – Jorge Dimas González Linares

locierto

The Hassled Hooker – Julio Eloy Mesa Pérez

meenvenenodeazules

Poisoned in Blue – Miguel A. Navarro

laboda

The Bull – Raymondo García Parra

iknewherwell

I Knew Her Well – Raymundo García Parra

stolenkisses

Stolen Kisses – René Azcuy Cárdenas

thekilling

The Killers – René Azcuy Cárdenas

noche

The Night Was Made For… – Umberto Peña Garriga

peppermintfrappes

Pepperminte Frappe – Antonio Fernández Reborio

rebela

The Citizen Rebels – Antonio Pérez (Ñiko) González

crazyvengence

Rage – Antonio Pérez (Ñiko) González

nosolo

Orange Boy –  Antonio Pérez (Ñiko) González

alarmaenelcampamento

Alarm in the Pioneer Camp – René Azcuy Cárdenas

bachs-yojimbo

Yojimbo – Eduardo Muñoz Bachs

Source Notes:

Soy Cuba: Cuban Cinema Posters From After the Revolution


Categories: Columns

Tags: Brandon schaefer, Columns, Cuba, Cuban Art, Harakiri, Movie posters, Stolen Kisses, The Art House

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