North Carolina produces more tobacco than any other state in America. Here the filmmaker describes a journey taken across the social, economic, and psychological tobacco terrain of North Carolina by a native Carolinian, Ross McElwee, whose great-grandfather created the famous brand of tobacco known as "Bull Durham." A subjective, autobiographical meditation on the allure of cigarettes and their troubling legacy for the state of North Carolina. It's also a film about family history, addiction, denial, and filmmaking--as McElwee, noted director of "Sherman's March," grapples with the legacy of an obscure Hollywood melodrama that is purportedly based on this curious man that was his great-grandfather.