In America, we define ourselves in the superlative: we are the biggest, strongest, fastest country in the world. We reward speed, size and above all else: winning--at sport, at business and at war. Metaphorically we are a nation on steroids. Is it any wonder that so many of our heroes are on performance enhancing drugs? Director Christopher Bell and his two brothers, who grew up idolizing muscular giants like Hulk Hogan, Sylvester Stallone and Arnold Schwarzenegger, went on to become members of the steroid-subculture in an effort to realize their American dream. When you discover that your heroes have all broken the rules, do you follow the rules, or do you follow your heroes?