Two struggling, desperate-for-success TV writers partner with a porn promoter to create a shocking reality show involving cannibalism and a desert island. Struggling sitcom writers Dave Roberts and Gil S. Ripley are urged by their manager to focus on reality programming. After being spurned by one network after another, they start to pitch increasingly outrageous concepts, finally hooking up with Kevin "K.B." Blatt, the promoter behind the Paris Hilton sex tape. Blatt enthusiastically bankrolls the Darwinian American Cannibal, a show that originated as an absurd example of how far reality TV could be pushed. Contestants on this show are starved on a desert island for days and then scared with hints of cannibalism. The drama behind the actual documentary stems from its exploration of the two writers' moral evolution: while Roberts turns giddy at the prospect of a hit show, Ripley grows increasingly disillusioned. When one of the contestants becomes critically injured, Roberts beats himself up on camera, and both he and Ripley bail on the project. The inescapable irony is that Roberts and Ripley have now inadvertently become stars of their own reality show.