Claudio, a music promoter, has a grandiose dream to bring none other than U2 to Monterrey. In search of big monies, he places and loses a 500,000 dollars bet in a casino. Defeated and held at gunpoint, Claudio can only sigh as he says goodbye to his life’s dream. One of the mobsters, Tony, the son of mob boss, hears him mumbling about U2. Tony can't hide his fanatic passion for the band. The idea of seeing them in concert in his own city drives him crazy. He convinces his father to give Claudio a seven-day grace period to organize the concert – and pay the money back. For Claudio this is a beginning of a bizzare struggle to get the economic means to not only bring U2 to Monterrey, but to also save his life.