Why Do We Love Reality TV but Avoid Documentary Movies?
It's a vexing question for the distributors of American Teen, a critically acclaimed doc set to release this summer.
57th & Irving Productions
Here's a paradox for you. During any given week, about half of the top 20 most-watched TV shows are reality programs like Survivor or Hell's Kitchen, or news shows like 60 Minutes. People love reality programs. Yet when it comes to reality movies -- aka documentaries -- the box office is tiny. Why do people love real life when it's on TV but not when it's in the movies? This is an especially vexing question for the distributors trying to get people to watch widely acclaimed docs like the upcoming American Teen -- one of the best movies of any kind that I've seen all year, and I'm certainly not the only one who feels that way. Once people see it, they're bound to enjoy the drama, angst, and hilarity of Midwestern teenage life. But how do you get them into the theaters when they're so used to skipping documentary fare? And why is skipping it the trend in the first place? Let's look at some possible explanations: Reality TV is trashy; documentaries are sophisticated. TV is free; movies cost money. Documentaries are usually more real. Reality TV is lighthearted. I suspect that apart from the occasional breakout hit, theatrical documentaries will always be viewed by far fewer people than reality TV shows are. A fantastic box office score for a doc -- enough to make it one of the top 10 docs of all time -- would translate into only one or two million audience members; meanwhile, 10 million people watch Survivor every week. That's why it's crucial that people tell their friends when they see a great documentary, to spread the word and help overcome the inertia. I promise, if you see American Teen when it opens this summer, you'll get more enjoyment out of it than an entire season of Project Runway. * * * * * Eric D. Snider (website) is not a fan of reality -- not just reality TV shows, but reality in general. Most Popular Stories
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