Cultivating a brand around your own celebrity has been a major trend in Hollywood the past few years. Whether it's shilling for another company or launching a line with your name attached to it, stars realize their buying power over the general public. Using his raw sexuality and beach-ready bod, Will Ferrell has launched a sunscreen line for charity.

Proceeds benefit Cancer for College's College Willpowered Scholarship Fund, which enables cancer survivors to attend college. Says Ferrell, "I've always dreamed of owning a lotion company. And I've always hated cancer." Protecting your skin and helping future college students? So hot right now!

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