Sacha Baron Cohen Detained After Crashing Milan Fashion Show

The man who brought you Borat is skewering the fashion scene for his next movie.
Actor Sacha Baron Cohen gets on the catwalk as an official tries to stop him during the fashion show of Spanish fashion designer Agatha Ruiz De La Prada as part of the women's Spring/Summer 2009 ready-to-wear collections of the fashion week in Milan on Se
Actor Sacha Baron Cohen gets on the catwalk - AFP/Getty Images
Natalie Broulette

The comedic actor -- known for his less-than-diplomatic alter-egos that include Borat and Ali G -- took to the runway for Milan Fashion Week. One problem: He wasn't invited. Dressed in a black cloak and a Velcro suit with an array of clothing dangling from it, Cohen interrupted a fashion show by designer Agatha Ruiz de la Prada. Sporting blonde hair, the actor marched down the catwalk in character as an Austrian fashion and entertainment reporter named Bruno before being stopped by security.

Italian authorities were called to the scene, and Cohen was taken into custody. According to his publicist, Cohen was not charged with a crime, but detained and released within an hour. The stunt is presumably part of the star's next film which is tentatively titled Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male.

It was the second time that Cohen has disrupted a fashion show in Milan. Earlier in the week, he crashed a show by Iceberg, but security guards managed to stop him before he made it to the runway. Cohen's presence in Milan has forced several fashion houses to beef up their security.


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