Ricocheting between supporting and leading roles, the attractively gravel-voiced O'Neal is given to playing characters that are simultaneously macho and urbane, often with a sly or unctuous streak. On TV he played a recurring role on "The Doris Day Show" (1968-73) as Day's beau, a foreign correspondent. O'Neal landed TV roles in many series, varying from "The Moneychangers" (1976) to "Maigret" (1988). Attempts in the mid-1960s to establish O'Neal as a popular leading man didn't quite come off, but he was enjoyably suave as a spy in "Matchless" and as a potential killer in the enjoyably hokey
