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AKA:
Joseph McGinty Nichol
Birthplace:
Kalamazoo, Michigan
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A director who initially made his mark in the music video world helming high profile clips for bands like Sugar Ray and Smash Mouth, Joseph McGinty Nichol (a.k.a. McG) entered features with the 2000 release "Charlie's Angels". Born Joseph McGinty Mitchell, he brought a fun-loving and free sensibility to his projects, which were all marked by bright beachy colors and a serene but energetic mood. Armed with a psychology degree from UC-Irvine, McG entered the music business as a still photographer, shooting local bands and musicians he was friendly with. Forming G Recordings, he hooked up with the
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Began career in the music business by shooting photos of friends' bands
1993
Formed record label and production company G Recordings
G Recordings joined forces with California pop-punk act Sugar Ray
Worked prolifically as a music video director, helming such high profile clips as Sugar Ray's "Fly" (which he also co-wrote) and Smash Mouth's "Walking on the Sun" in addition to top rated videos for Cypress Hill, Korn, Sublime, Imani Coppola, Fastball, Wyclef Jean, and Barenaked Ladies
1997
Helmed the Korn longform home video "Who Then Now?"
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