One of the few Hollywood executives to come out of a writing background, Price interrupted his early TV career (where he was story editor and writer for CBS-TV from 1951-53) with a stint as story editor at Columbia Pictures (1953-57) which he would later head at two separate times. Credited with helping to create new TV formats: movies made for TV and the mini-series as well as the 90 minute series, Price left the presidency of Universal TV to become president of Columbia Pictures Productions and later chairman and chief executive officer of Columbia Pictures where he was involved with such