This prolific TV producer and writer of the 1980s and 90s has a penchant for hard-hitting urban drama and teen-oriented adventure fare which attempt to get new mileage out of established formulas. Formerly an advertising copywriter and producer, Wolf created over 100 commercials in the early 70s, launching into the nation's collective memory such catchphrases as "You can't beat Crest for fighting cavities" and the less than subtle "I'm Cheryl, fly me" for National Airlines. He turned his attention for a decade to screenwriting in 1976, but although many of his creations were picked up or
Began career in the advertising business; worked as a copywriter and producer for over a dozen nationwide campaigns; helped create such slogans as "You Can't Beat Crest for Fighting Cavities"
1978
Produced (and wrote) the screenplay "Skateboard," based on his own original story (credited as Richard A. Wolf)
Joined the writing team of the police drama, "Hill Street Blues" (NBC) as an executive script consultant for its last few seasons; earned Emmy and Writer's Guild nominations for the episode "What Are Friends For"
1987
Returned to feature films after six years to write and produce "No Man's Land"
1988
Made feature acting debut in a small role in "Masquerade" (also wrote and executive produced)
