As evidenced by Shiloh and the twins, anything created by Brad Pitt is beautiful. His new product with Kiehl's -- Aloe Vera Biodegradable Liquid Body Cleanser -- is no exception. But if you're like me, you give celebrity endorsements more eye-rolls than income. So I've done the research for you -- if we're going to support whatever attractive celebrities throw at us, then we should at least know where the money is going. Who knows? We could be saving the ozone with Lindsay Lohan's leggings, although I highly, highly doubt it.

As it turns out, this Kiehl's body wash does a lot of good, and at just $16.50 a bottle, it's a sound investment.

Obvious Reason #1: It cleans you. Always a good thing.

Feel-Good-About-Yourself Reason #2: The wash and container are one hundred percent NOT bad for the earth. The substance is biodegradable and the bottle is made of recycled plastic.

Halo-On-Your-Head Reason #3: All of the net profits go to Make It Right, an organization that Pitt started, dedicated to the construction of environmentally sustainable and affordable homes for the displaced victims of Hurricane Katrina.

The product is sold online and will be available at Kiehl's counters and boutiques in October. And remember, if your friends make fun of you for buying body wash endorsed by Brad Pitt, be sure to point out their ignorance ... and the dirt behind their ears.

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